This article was originally published in Forbes on April 21st, 2023 by Kyle Crown When I think of illegal activity happening at a seemingly legitimate place of business, I picture the classic mob fronts of film and television: Genco Pura Olive Oil, where the Corleone family meets in The Godfather or Satriale’s Pork Store where Tony […]
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How To Tailor Marketing Strategies For Vacancies At Your Unique Property
This article was published in Forbes on 2/29/2024 Marketing hinges on specificity. If all products and services could be marketed the same way, that would defeat the purpose, wouldn’t it? You wouldn’t try to sell a vintage Chevy Blazer by showing a trailer for it in movie theaters across America, just like you wouldn’t advertise […]